The world of SEO is always evolving. The trend which was almost worshiped yesterday will not work out today. Something new must be created to deal with the challenges that the digital world throws at us.
So in that light, what does 2019 have to offer SEO professionals and online entrepreneurs?
2018 brought us the mobile first index, which focused heavily on the loading speed of a website, accompanied by core algorithm, increased updates and much more.
But no matter what trend comes in, in order to increase organic search, a website has to have high-quality content, voice search options, and search intent. These three components can be taken as the crucial pillars which will keep the SEO ship afloat in 2019.
Here are the top 5 SEO trends that will be trending in 2019:
High-Quality Content Accompanied By Link:
In order to be effective in the world of search engines, you need to focus on having some excellent content. In 2019, the importance of good quality content has just got doubled.
Google is focusing on high-quality informative content than ever before. Additionally, websites that always publish content useful for their audience are finding it easier to optimize their website.
So if you wish to be in the frontline of growth, the content and that too SEO optimized content is what you should focus on.
Brief Answer To Queries:
As per the reports published recently by Google at the end of 2018, users in these days are looking for more brief answers to their questions and queries. In fact, the queries too have become very simple and are being coupled with relatively simpler keywords.
In other words, people are looking for straightforward answers to their straightforward questions. Thus in 2019, it’s important to make sure that the content strategy created by you has scope to accommodate such questions and queries.
Concentrate on creating quite a few how-to-guides that will answer queries by listing all the steps in a clear manner. Creating FAQs for these pages can also be a good idea. That’s what most of the SEO companies in India are recommending.
Accommodate Voice Search:
As mentioned earlier, technology is moving. The way people use technology is also changing. Nowadays, people do not have time to sit down and write the searches they want to conduct. Since more than 50 percent of the population use mobile phones to access the internet, typing their searches may not always be possible.
Under such circumstances, voice search has become very popular, and according to a study by comScore 50 percent of all searches are going to be voice searches by 2020. But, the future is here and in 2019, we have almost reached 30 percent of the 50 percent.
It is known that more than 13 percent of the houses in the US own a smart speaker. This number is likely to go up to 55 percent in 2022.
Since voice search is already gaining so much popularity, it’s important to ensure that your SEO strategy incorporates this trend.
Accommodating voice search needs not be very difficult especially if the work is done smartly. Careful observations show that more than 20 percent of voice searches are made from a combination of 25 keywords. Out of these 20 percent, 16 percent is based on “ how” “what “ and “ best”.
Loading Speed Must Be High:
The loading speed of a website has been playing an important role for many years now. In 2019 its effect has become all the more important.
It is important to note, that the speed at which the website loads, has an impact on many other elements. These elements have a role to play in determining the ranking of the website. For instance, if a website takes more than 2 seconds to load, its bounce rate increases by almost 90 percent.
With the rise and prevalence of AMP, the website loading time will be of crucial importance.
To that end, here are a few ways that you can use to improve the loading speed of your website:
- Minimize the requests made by HTTP
- Compress the images to be used on the site
- Reduce the size of the JS and Cs files.
- Reduce the response time of servers
- Make use of a CDN server
Get To Know Your User’s Intent:
In order to understand what this step truly means, it’s important to group the keywords in two sets.
Select specific keywords and phrases that users type in the search bar.
Identify the various keywords and understand the answers that the users are seeking even if they are not searching for them on the search bar.
The second part can be understood as “user search intent” As the searches are evolving, more time is being spent to understand the intent of the users than to focus on the specific keywords the person uses.
So gear up with all these SEO techniques to make a mark for yourself in 2019.