With the population in the country seeing a rise year after year, and the roads getting filled with personal automobiles, life in cities has been a major concern for people to get their workplaces. But with cab services like Uber, Ola, Meru and several others coming into the picture, citizens have breathed a sigh of relief. One of the most successful cab operators in the list is Uber, which has been, according to a lot of people, the best there is. And to focus on providing utmost comfort and assurance to it customers, Uber has for the first time released its television campaign. And considering the fact that we Indians have a strong emotional take on everything, Uber with its television campaign has struck the right chords with a strong emotional message and probably the best tagline to support it, ‘Uber- Apni Gaadi’.
The ad campaign has been running for a few days now and constitutes to about 40-seconds in duration. The advertisement is a set of videos where all the people in it are reaching out to their cab driver, who is ready to take them to their destination. From someone being picked up at the airport, to a pregnant woman having a safe travel in the cab to an entire family buckling for a memorable drive, is all what makes this advertisement a thing worth remembering. And it doesn’t end at that. The ad also shows an elderly person dozing off, and the driver reducing the volume of the music that is playing. All these instances or rather visuals ends with the advertisement portraying the message of ‘ no matter what your need, we make sure to give you the most comfortable ride’ with the supporting tagline, “Isey Apni Hi Gaadi Samjho”.
Uber, which made its debut about 4 years back has apparently completed 500 million rides and is spread across 29 cities in the India. And to promote the usage of Uber among people who haven’t yet taken a ride, the ad campaign does just that by promoting it across social media like Facebook, on the ever popular YouTube and Radio too. The television campaign along with the Radio campaign for the advertisement will be done across multiple languages like Hindi, Malayalam, Tamil, Marathi, Bengali, Kannada and Telugu.
Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu says, “The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around ‘apnapan’.
Hence, with this spectacular emotional message that is being conveyed through Uber’s first ever television campaign, one thing is clear, which is that Uber plans of expanding to every person in the country to offer a relaxed, safe and comfortable ride, irrespective of where they want to get to within the city.
Watch the emotional ad here.