Lava Expected to Launch an Android One Version 2.0, Handset on 14 July for Rs 12,000 in India


The first batch of Android One handsets were launched last year in mobile market in india. which were quite a dud. Now, Google has go back to the drawed board for Android One and come up with a new version 2.0 as it were. That new Android One 2.0 series has,Domestic smartphone maker Lava, in collaboration search engine giant Google, is prepping the stage for the launch smartphone lateror mid of this month. Google and Lava are combined up and to launch the next Android One handset in India. “The new smartphone is expected to launch on July 14, will feature renewed specifications and will have a retail price of Rs. 12,000 ($190) in India market,” according to a “person with knowledge” of the plan.


According to a report from ET Tech, “Google will be releasing a new Android One smartphone in India on July 14,2015. This handset will be reportedly manufactured by Lava and feature a chipset from MediaTek.” Google, which is expected to spend around $10 million-15 million on marketing and promotion during the second phase of the Android One project in India this year only.

Now,Another big force that should be credited for the uplifting of Android experience is Android One initiative by Google. Which are the Mountain View-based giant last year partnered with Indian vendors Karbonn Mobile, Micromax and Spice to provide them with the design guidelines to place identical hardware specs and stock Android OS with fast lane updates. And this Version of mobile supports Vidmate apk and vidmate app


Sundar Pichai himself would be attending the event and said that, “There is no clarity. Very little is known about the specifications of the handset apart from the fact that it will sport a 5-inch display, 2GB RAM and a Mediatek chipset.”

According to Ceaser Sengupta, vice president of product management at Google, “Lack of availability of Android One handsets with retailers was one of the biggest strategy fail with the first wave of Android One handsets from Micromax, Karbonn and Spice. The company would take measures to ensure that the devices were truly available everywhere and not just online.”


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