Titan launches touch-enabled Sonata watches sub-brand SF

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On Monday the Titan Co. Ltd unveiled its new Sonata touch-screen adventure watches.This new touch-screen watch also consist of sports and technology.It has launched SF, a brand new identity for its Super Fibre range of watches.This new SF touch-screen watch expected price is between Rs 1,799 and Rs 2,899.

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Watches and Accessories Division,CEO,S.Ravi Kant said,“Sonata Super Fibre has been a true game-changer with its product offering – from India’s first touch screen watch to the innovative Ocean Series collection. Today, we are pleased to unveil Super Fibre’s new identity SF; a brand that will see a lot of excitement in the months to come. The adventure space in India is fast-growing but has been largely untapped, especially in the watches category. SF by Sonata is the first Indian brand to dedicate itself exclusively to this segment and will explore the massive potential the market offers. With SF, we look forward to giving consumers in India unique and path-breaking products; while keeping adventure at the heart of it all.” 

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The CEO added that: “We will be launching new SF collections every other month and will very soon launch a model with a brand new feature priced at ₹3,500.”

Titan Chief Marketing Officer Watches and Accessories Division Suparna Mitra said, “In the months ahead we will see many exciting offerings in the adventure gear space.”

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