Entrepreneurs operating online businesses of various sizes are beginning to realize the benefits of using Instagram as an advertising platform. With this social media networking channel, these business owners can reach out to a large number of online users. If they can convince these potential buyers to acquire their brand products, the proprietors will see an increase in sales. These owners can then expect a corresponding rise in their bottom-line profits over time.
What should entrepreneurs keep in mind when using Instagram in their social media marketing campaigns?
Online marketing experts state entrepreneurs should consider the following four tips when using Instagram in social media marketing campaigns:
- Identifying specific marketing goals
Entrepreneurs first need to determine the objectives they want to achieve for using Instagram to promote their brand products. These could be to –
- Increase awareness among their online targeted audience;
- Boost online traffic to their business websites;
- Attract new online customers to their brand products;
- Increase engagement among their existing online customers; and
- Drive sales.
These business owners should also ensure such campaign goals are measurable. Otherwise, they find it difficult to make the necessary modifications to their campaigns when the need arises.
- Interview online customers to formulate a suitable marketing strategy
Business owners probably know that they need to have a thorough understanding of their online customers. Only then can they encourage these buyers to consider purchasing their brand products through their Instagram marketing campaigns. This is why the proprietors need to interact with their customers to get a better insight into their buying habits. From the information the business owners gather, they can then formulate a suitable marketing strategy. If the need arises, the entrepreneurs can even take the help of credible websites like Stormlikes to boost their customers’ Instagram likes.
- Testing out a variety of marketing content formats on Instagram
Most entrepreneurs may not have a clear idea of what content format will work for their marketing campaigns. They can opt for Instagram stories, traditional photos, carousel content, or live videos. Online marketing experts say in such a situation, the proprietors should first test out various content formats. Through trial and error, the owners will be able to choose the best ones which meet their specific requirements.
- Attach interesting Instagram captions to the content for better results
Instagram stands out from other social media networking platforms because of its visual content. This is why online marketers prefer to use it for their advertisement campaigns. Marketing experts suggest entrepreneurs should also add compelling captions to the visual content they display in their marketing campaigns. Taking such a step can make it easier for them to attract attention to their online targeted audience.
Entrepreneurs are aware that attracting online customers and convincing them to buy their brand products is never easy. Fortunately, they can achieve their objectives by using Instagram in their social media marketing campaigns. In doing so, these owners need first to define their overall marketing objectives and interact with their customers. The owners should also test out various Instagram content formats. Moreover, the proprietors should include compelling captions to photos and videos they upload for their customers. Only then these owners get the results they are looking for